Cookie Policy

What Are Cookies and Why We Use Them

This Cookie Policy explains how naplescarhire.com ("we", "our", or "us") uses cookies and similar tracking technologies when you visit our website or use our online car hire booking service. We are based in Napoli, Campania, Italy, and we operate a car rental booking platform serving visitors travelling to and around the Campania region, including those arriving at Naples International Airport (NAP) and exploring destinations such as the Amalfi Coast, Pompeii, Caserta, and the Sorrentine Peninsula.

Cookies are small text files that are placed on your browser or device when you visit a website. They allow the website to recognise your device on subsequent visits, remember your preferences, and gather information about how you interact with our pages. Cookies are not programs and cannot carry viruses or install malware on your device.

We use cookies to make our website function correctly, to understand how visitors use our booking platform, to personalise your experience when searching for vehicle hire options, and to display relevant information about our car rental services. By continuing to use naplescarhire.com, you consent to our use of cookies in accordance with this policy and our Privacy Policy.

Types of Cookies Used on naplescarhire.com

We categorise the cookies we use into four main types. Each category serves a distinct purpose in delivering and improving our car hire booking service.

Essential Cookies

Essential cookies are strictly necessary for our website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging into a partner account, or filling in a booking enquiry form. Without these cookies, the website would not operate correctly and services such as the booking widget, vehicle availability search, and secure form submission would not function.

Examples of essential cookies we use include session management cookies that keep you logged in during a single visit, security tokens that protect against cross-site request forgery, and cookies that store your booking progress so it is not lost if you navigate between pages. These cookies do not store any personally identifiable information beyond what is necessary to maintain your current session.

Analytics Cookies

Analytics cookies allow us to count visits and understand how users navigate our website so we can measure and improve its performance. All data collected through analytics cookies is aggregated and anonymised - we cannot identify individual users from this information. We use this data to understand which pages and vehicle categories attract the most interest, how visitors arrive at our site (for example, from a search for "no deposit car hire near Napoli airport" or "automatic car hire Campania"), and where users may encounter difficulties during the booking process.

Analytics cookies help us make evidence-based decisions about improving the layout of our booking pages, the clarity of our insurance comparison tables, and the presentation of our no-deposit car hire offer. If you disable analytics cookies, we will still be able to serve you, but we will lose some insight into how the site performs.

Marketing and Retargeting Cookies

Marketing cookies are used to deliver advertisements and promotional content that is relevant to your interests. These cookies track your activity across our website and may be set by us or by third-party advertising partners whose services we use to reach prospective customers searching for car hire in Napoli and the surrounding Campania region. They remember that you have visited our site and may be used to display targeted advertisements about our services on other websites or platforms.

We may use marketing cookies to retarget visitors who have searched for vehicle options such as SUV hire, family 7-seater rental, or long-term car hire in Napoli without completing a booking. These cookies do not store sensitive personal data such as payment card information or passport details.

Functional Cookies

Functional cookies enable enhanced functionality and personalisation on our website. They may be set by us or by third-party providers whose services we have added to our pages. Functional cookies remember choices you make when you visit our site, such as your preferred language, your selected currency for displaying approximate hire prices, your last-used pickup location (for example, Naples Airport or a hotel in the Posillipo or Chiaia districts), and whether you have dismissed certain informational banners.

If you disable functional cookies, some or all of these enhanced features may not work as expected. The core booking functionality will remain available, but certain personalisation features will be lost.

Third-Party Cookies on Our Platform

In addition to the cookies we set directly, a number of third-party services we integrate into naplescarhire.com may also place cookies on your device. These third parties operate under their own privacy and cookie policies, and we do not have direct control over the cookies they set. We have listed the main categories of third-party services below.

Analytics Providers

We use web analytics platforms such as Google Analytics to collect anonymised data about how users interact with our site. Google Analytics places cookies that help us understand session durations, page views, device types, and the geographic origin of our visitors. Data collected through Google Analytics is processed in accordance with Google's privacy policy. You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Booking and Reservation Partners

Our vehicle hire booking widget is powered by a third-party reservation platform that enables you to search for and secure car hire in Napoli without a deposit or credit card. This partner may set cookies to maintain your booking session, remember your selected vehicle category and pickup location, and process your reservation securely. These cookies are essential to the booking service and cannot be disabled without disrupting the hire process.

Advertising Networks

We may work with advertising networks to display our car hire services to users who have previously visited naplescarhire.com or who are searching for related services. These networks may use cookies and pixel tracking technologies to serve relevant advertisements. Common providers in this category include Google Ads and Meta (Facebook) advertising platforms. Each of these providers has its own cookie and privacy documentation which you can review on their respective websites.

Mapping Services

Where we embed interactive maps to show pickup locations such as Naples International Airport, the Port of Naples, or landmarks in the city centre including Piazza del Plebiscito and the Castel dell'Ovo area, we use Google Maps, which may set its own cookies in your browser. These cookies are governed by Google's privacy policy.

How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies, with the exception of strictly essential cookies which are necessary for the website to function. There are several ways you can manage your cookie preferences.

Our Cookie Banner

When you first visit naplescarhire.com, you will be shown a cookie consent banner that gives you the option to accept all cookies, decline non-essential cookies, or customise your preferences by category. Your selection is stored so you are not asked again on subsequent visits from the same browser and device. You can revisit your choices at any time by clearing your browser cookies, which will cause the consent banner to reappear on your next visit.

Browser Settings

Most modern web browsers allow you to view, manage, and delete cookies through their built-in settings menus. You can typically find these options under Privacy, Security, or Advanced settings in your browser. You can set your browser to block all cookies, block only third-party cookies, or to notify you when a cookie is being placed. Please be aware that blocking essential cookies will affect the functionality of our booking platform and you may not be able to complete a car hire reservation.

Instructions for managing cookies in widely used browsers are available at the following locations: Google Chrome via chrome://settings/cookies; Mozilla Firefox via about:preferences#privacy; Apple Safari via Preferences and then Privacy; Microsoft Edge via edge://settings/privacy.

Device-Level Settings

If you access our website on a mobile device, your operating system may provide additional privacy controls that limit the ability of websites and apps to track your activity. On iOS devices, you can find these options under Settings, Privacy and Security, and then Tracking. On Android devices, privacy controls are typically found under Settings and then Privacy or Google and then Ads. Enabling these device-level controls may complement your browser-level cookie preferences.

Opt-Out Tools Provided by Third Parties

Several industry bodies and individual providers offer tools that allow you to opt out of interest-based advertising. You can visit the Your Online Choices platform at youronlinechoices.com (relevant to European users) or the Network Advertising Initiative opt-out page at optout.networkadvertising.org. These tools allow you to manage your preferences across a wide range of advertising networks simultaneously.

Cookie Data Retention Periods

Different cookies remain on your device for different lengths of time depending on their purpose. We distinguish between session cookies and persistent cookies.

Session Cookies

Session cookies are temporary and are automatically deleted from your browser when you close it. We use session cookies for essential functions such as maintaining your booking enquiry as you move between pages on naplescarhire.com, keeping you authenticated during a partner login session, and preserving your selected vehicle and pickup location during an active search. Because session cookies do not persist beyond a single browser session, they do not accumulate over time.

Persistent Cookies

Persistent cookies remain on your device after you close your browser and are reactivated when you return to our website. The duration of persistent cookies varies by their function. Cookies that remember your language and currency preferences are typically retained for 12 months. Analytics cookies placed by our web measurement provider are generally retained for 13 months from the date they were last updated, in line with standard industry practice. Marketing and retargeting cookies placed by advertising networks typically expire after 30 to 90 days, though the exact retention period depends on the specific network and campaign configuration. Functional preference cookies such as those storing your consent status are usually retained for 12 months so you are not asked to re-confirm your preferences on every visit.

You can delete persistent cookies at any time through your browser settings. Deleting cookies will remove your stored preferences, including your consent record, and you may be asked to make your cookie choices again on your next visit.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use, changes in applicable law, or changes to the third-party services integrated into our platform. Any updates will be published on this page with a revised "last updated" date at the top of the document. We encourage you to review this page periodically to stay informed about how we use cookies.

Where a change to this policy materially affects the way we process data or your rights in relation to cookies, we will take reasonable steps to notify you, which may include displaying a notification on our website or resetting the cookie consent banner so you can review and reconfirm your preferences. Your continued use of naplescarhire.com after any update to this policy constitutes your acceptance of the revised terms, subject to any consent choices you make through our consent mechanism.

Contact Us About Cookie-Related Questions

If you have any questions about this Cookie Policy, wish to exercise your rights in relation to cookie data, or would like more information about the specific cookies we use and their individual purposes, please do not hesitate to get in touch with us. We are happy to assist and will endeavour to respond to all enquiries within a reasonable timeframe.

You can reach our team using the contact details below:

Email: info@naplescarhire.com
Phone: +39 345 815 8301
Address: Napoli, Campania, Italy

If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with the relevant data protection supervisory authority. In Italy, the supervisory authority is the Garante per la Protezione dei Dati Personali (Garante Privacy), which can be reached at www.garanteprivacy.it. If you are based in another European Union member state, you may alternatively contact the supervisory authority in your country of residence.

For further information about your data rights and how we handle personal data more broadly, please refer to our Privacy Policy. For the full terms governing your use of naplescarhire.com and our car hire booking services, please see our Terms of Service.