Privacy Policy

1. Introduction and Scope

This Privacy Policy applies to all personal data collected and processed by NaplesCarHire.com ("we", "us", or "our") in connection with the operation of our car hire booking service based in Napoli, Campania, Italy. Our platform connects travellers and visitors - whether arriving at Napoli Capodichino Airport (NAP), exploring the Amalfi Coast, or visiting landmarks such as Castel dell'Ovo or the Royal Palace of Naples - with reliable vehicle hire partners offering no-deposit, debit-card-friendly bookings.

This policy explains what information we collect, why we collect it, how we use and share it, and what rights you have regarding your personal data. It applies whenever you visit our website at naplescarhire.com, submit an enquiry, or complete a vehicle hire booking through our platform.

We are committed to protecting your privacy in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (the General Data Protection Regulation, "GDPR"), the Italian Legislative Decree No. 196/2003 (the "Italian Privacy Code") as amended by Legislative Decree No. 101/2018, and any other applicable data protection legislation in force in Italy and the European Union.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms set out here, please do not use our website or submit personal information to us.

2. Data Controller

The data controller responsible for your personal information is NaplesCarHire.com, operating from Napoli, Campania, Italy. If you have any questions about how your data is handled, or wish to exercise any of your rights described in this policy, you may contact us using the details provided in Section 10 below.

3. Information We Collect

We collect different categories of personal data depending on how you interact with our platform. The main categories are as follows:

3.1 Personal Identification Data

When you make a booking enquiry or reserve a vehicle through our website, we may collect your full name, email address, telephone number, date of birth, nationality, and driving licence details (including licence number, issuing country, and expiry date). This information is essential for processing your car hire reservation and complying with vehicle hire regulations applicable in Italy.

3.2 Booking and Reservation Data

We collect details relating to your vehicle hire, including pickup and drop-off locations (such as Napoli Airport, Napoli city centre, the Port of Naples, or hotel delivery addresses across Campania), rental dates and duration, vehicle category selected (compact, automatic, SUV, 7-seater minivan, etc.), any additional extras requested (child seats, GPS, insurance upgrades), and the value and status of your booking.

3.3 Payment Information

We do not directly collect or store payment card details. All payment transactions are processed securely by trusted third-party payment processors who are certified to the appropriate data security standards. We may receive limited transaction confirmation data (such as a masked card reference, transaction ID, and payment status) solely for the purpose of confirming and managing your booking.

3.4 Browsing and Technical Data

When you visit our website, we automatically collect certain technical information including your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data. This information is collected using cookies and similar tracking technologies, in accordance with our Cookie Policy available at naplescarhire.com/cookie_policy.

3.5 Communications Data

If you contact us by email, telephone, or via any contact form on our website, we retain records of your communications, including the content of messages and any attachments, for the purpose of responding to your enquiries and maintaining a record of our correspondence.

3.6 Location Data

Where you grant permission through your browser or device settings, we may access approximate location data to assist with identifying the nearest vehicle pickup points in the Napoli metropolitan area, including locations near Piazza Garibaldi, the Chiaia district, Posillipo, and surrounding areas of Campania. You may withdraw this permission at any time through your device settings.

4. How We Use Your Personal Data

We process your personal data only for lawful purposes and on the basis of one or more of the following legal grounds: the performance of a contract (or steps taken at your request prior to entering into a contract), compliance with a legal obligation, your freely given and informed consent, or our legitimate interests where those interests do not override your fundamental rights and freedoms.

4.1 Processing Your Booking

The primary purpose for which we use your personal data is to facilitate your car hire reservation. This includes verifying your eligibility to rent a vehicle, confirming your booking with our partner suppliers, issuing booking confirmations and receipts, and managing any amendments or cancellations you request. The legal basis for this processing is the performance of a contract.

4.2 Customer Support and Communications

We use your contact details to respond to your enquiries, resolve disputes, provide post-booking support, and send you important service-related messages such as booking confirmations, change notifications, and pickup instructions for locations across Napoli and Campania.

4.3 Improving Our Services

We analyse aggregated and anonymised usage data to understand how visitors interact with our website, identify areas for improvement, and enhance the overall booking experience. This processing is carried out on the basis of our legitimate interests in maintaining and developing a quality platform.

4.4 Marketing Communications

Where you have given us your explicit consent, we may send you promotional communications about vehicle hire deals, seasonal offers, and travel tips for Napoli and the Campania region. You may withdraw your consent at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.

4.5 Legal Compliance and Fraud Prevention

We may process your personal data where necessary to comply with applicable Italian and European Union laws, respond to lawful requests from public authorities, prevent fraudulent activity, and protect the rights, property, and safety of NaplesCarHire.com, our partners, and our customers.

5. Sharing Your Personal Data

We do not sell your personal data to third parties. We share your information only in the following limited circumstances and with appropriate safeguards in place:

5.1 Vehicle Hire Partner Suppliers

To fulfil your booking, we share necessary personal and booking data with our trusted vehicle hire partner suppliers operating in Napoli and across Campania. These partners are contractually required to process your data solely for the purpose of delivering the hired vehicle and associated services, and to comply with applicable data protection obligations.

5.2 Payment Processors

Payment data is handled by certified third-party payment processing companies. We share only the minimum data required to process transactions securely. These processors operate under strict data security standards and their own privacy policies.

5.3 Insurance Providers

Where you select an insurance or protection product as part of your vehicle hire, we share relevant booking and personal data with the insurance provider administering that product. Their processing of your data is governed by their own privacy terms, which will be made available to you at the point of purchase.

5.4 Technology and Service Providers

We engage trusted technology companies to support the operation of our website and booking platform, including hosting providers, analytics services, customer communication tools, and booking integration partners. These providers act as data processors under our instruction and are bound by appropriate data processing agreements.

5.5 Legal and Regulatory Requirements

We may disclose your personal data to competent Italian or European Union authorities, courts, or regulators where we are legally required to do so, or where we believe in good faith that disclosure is necessary to protect the rights or safety of any person or to comply with a judicial proceeding, court order, or legal process.

6. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable Italian or European Union law. The following general retention periods apply:

• Booking and reservation records: retained for a minimum of 7 years following the rental period, in accordance with Italian civil and fiscal law obligations.
• Customer account and contact data: retained for the duration of our business relationship and for up to 3 years thereafter, unless you request earlier deletion.
• Marketing consent records: retained until consent is withdrawn and for a reasonable period thereafter to evidence compliance.
• Technical and browsing data (cookies, logs): retained for periods ranging from session duration to a maximum of 24 months, depending on the specific cookie or log category.
• Communications and correspondence: retained for up to 3 years from the date of the last relevant communication, unless a longer period is required for legal purposes.

When personal data is no longer required, we securely delete or anonymise it in accordance with our internal data management procedures.

7. Your Rights Under GDPR and Italian Law

As a data subject under the GDPR and Italian privacy legislation, you have the following rights with respect to your personal data held by us. You may exercise any of these rights at any time by contacting us using the details in Section 10.

7.1 Right of Access

You have the right to request confirmation of whether we process personal data relating to you, and if so, to receive a copy of that data together with information about how it is used, where it is stored, and with whom it is shared.

7.2 Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal data we hold about you. We will respond to verified rectification requests promptly and without undue delay.

7.3 Right to Erasure

You may request that we delete your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, where you have objected to processing based on legitimate interests and no overriding grounds exist, or where the data has been unlawfully processed. This right is subject to certain legal exceptions, including our obligations to retain records under Italian tax and civil law.

7.4 Right to Data Portability

Where processing is based on your consent or the performance of a contract and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to request that we transmit it directly to another controller where technically feasible.

7.5 Right to Object

You have the right to object at any time to the processing of your personal data for direct marketing purposes, and to processing based on our legitimate interests where your individual situation warrants it. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests or rights.

7.6 Right to Restriction of Processing

In certain circumstances - for example while the accuracy of your data is being verified or an objection is being considered - you may request that we restrict the processing of your personal data to storage only.

7.7 Right to Lodge a Complaint

If you believe that our processing of your personal data infringes applicable data protection law, you have the right to lodge a complaint with the Italian data protection supervisory authority, the Garante per la protezione dei dati personali, at www.garanteprivacy.it, or with the supervisory authority of another EU member state where you habitually reside or work.

8. Data Security

We take the security of your personal data seriously. We implement a range of technical and organisational measures designed to protect your information against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• Encrypted data transmission using TLS (Transport Layer Security) protocols across our website and all data exchanges with partner systems.
• Access controls that restrict the availability of personal data to authorised personnel only, based on the principle of least privilege.
• Regular security assessments and vulnerability testing of our website and associated systems.
• Data processing agreements with all third-party suppliers and processors who handle personal data on our behalf.
• Procedures for detecting, reporting, and managing personal data breaches in accordance with GDPR requirements and guidance from the Garante.

While we work hard to protect your data, no method of transmission over the internet or electronic storage is entirely secure. We encourage you to use strong, unique passwords if you create an account with us and to contact us immediately if you suspect any unauthorised use of your personal information.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, analyse website traffic, and support our marketing activities. A full description of the cookies we use, their purposes, and your options for managing or disabling them is set out in our Cookie Policy, which you can read at naplescarhire.com/cookie_policy.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including the operation of the booking search form.

10. Updates to This Privacy Policy

We review and update this Privacy Policy from time to time to reflect changes in our services, applicable law, or best practice. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you by email or by displaying a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

Continued use of our website and services after any updates to this policy constitutes your acknowledgement of the revised terms. If you do not agree with any changes, please discontinue use of our services and contact us to discuss your options.

11. Contact Us About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal data, please do not hesitate to contact us. We aim to respond to all verified privacy enquiries within 30 days of receipt.

Email: info@naplescarhire.com
Telephone: +39 345 815 8301
Postal address: NaplesCarHire.com, Napoli, Campania, Italy

This policy was last reviewed and updated in 2025. It applies to all personal data processed by NaplesCarHire.com in connection with vehicle hire bookings and related services in Napoli and the wider Campania region.